Let's be honest, the carefully curated Instagram photos have nothing to do with what someone really looks like, let alone who they are. This notion of carefully managing your social media image is partly a consequence of faulty thinking.
Jesus says, "Lose your life and you find it." There were a bunch of people who rejected Jesus back in the day because they valued their image and reputation above truth.
There are some things we must cultivate: truth, humility and justice, for example. There are things we must grow more than our following: love, joy, peace, patience kindness, self-control etc. Scripture says that promotion does not come from the North or the South, the East or the West, but promotion comes from the Lord. Get a new Brand Manager, and rather focus on your character, competence, calling, community... the important things.