The paper, published in the International Journal of Mental Health and Addiction, said: "As with internet addiction, the concepts of selfitis and selfie addiction started as a hoax, but recent research including the present paper has begun to empirically validate its existence.”

• Researchers have now looked into the phenomenon and say their study "validates its existence".
• They examined 400 people from India - the country with the most Facebook users - and produced a "Selfitis Behaviour Scale" listing factors that provoke the condition.
• This included self-confidence, attention seeking and social competition.

But it won't kill me... don't count on it. According to a 2018 BBC article, 259 people reported dead seeking the perfect picture. The quest for extreme selfies killed 259 people between 2011 and 2017, a 2018 global study has revealed.

Researchers at the US National Library of Medicine recommend that 'no selfie zones' should be introduced at dangerous spots...

Let's be honest, the carefully curated Instagram photos have nothing to do with what someone really looks like, let alone who they are. This notion of carefully managing your social media image is partly a consequence of faulty thinking.

Jesus says, "Lose your life and you find it." There were a bunch of people who rejected Jesus back in the day because they valued their image and reputation above truth. 

There are some things we must cultivate: truth, humility and justice, for example. There are things we must grow more than our following: love, joy, peace, patience kindness, self-control etc. Scripture says that promotion does not come from the North or the South, the East or the West, but promotion comes from the Lord. Get a new Brand Manager, and rather focus on your character, competence, calling, community... the important things.